muji於2020進駐越南 - 越南

Japanese homeware company Ryohin Keikaku will bring its distinct collection of
“no brand, quality goods” to Vietnam in the near future.

According to a press release published yesterday on its official website, Ryoh
in Keikaku Co., Ltd. will establish a Vietnam branch of its household goods ch
ain Muji in August 2019.

“Ryohin Keikaku Co., Ltd. […] announced today that the Board of Directors ha
s resolved the establishment of a subsidiary, MUJI Vietnam Limited Liability C
ompany, in the Socialist Republic of Vietnam (hereafter Vietnam) for further b
usiness development,” the press release says.


Muji’s upcoming headquarters will be based in Saigon, with plans to open the
brand’s first store in the city in spring 2020. Vietnam is the last major ove
rseas market in the Asia-Pacific region without a Muji presence. The country’
s large population and rapid economic growth contributed to Ryohin Keikaku’s
decision for expansion, the statement says.

Established in 1980, Ryohin Keikaku began as a private label of the Seiyu Japa
nese supermarket chain, according to Nikkei Asian Review. In the 1980s, Muji o
nly had 40 products but now boasts a repertoire of more than 7,000 different h
ousehold items. Its international brand Muji is a shorthand for Mujirushi Ryoh
in, meaning “no brand, quality goods.”

In 1991, it went global for the first time, with stores in the United Kingdom
and Hong Kong. The expansion to Vietnam, both in terms of production and retai
l presence, is part of the company's strategy to cushion slowing sales in Chin
a after a slew of hiccups related to legal issues and public relations.

簡單翻譯：muji 要來越南設公司 拓展事業，有鑑於此，預計在2020春季於胡志明市設立
muji店面。
至於在胡志明哪裡設店面，則沒有說明。

出處：https://saigoneer.com/vietnam-news/15745-japanese-brand-muji-will-open-f
irst-vietnam-store-in-saigon-in-2020

--